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18 tips on optimising your product feed
E-commerce businesses running PPC advertising often find that a Shopping campaign is the best performing campaign type within their Google Ads account. This is not surprising as a Shopping campaign ad...
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What should I look for in a PPC audit? 33 useful suggestions
A PPC Google Ads account audit is a deep dive into your Google Ads account to ensure that everything is working as it should. You also look to see if any improvements can be made. It is a good idea to...
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How Do I Choose a PPC Agency? 6 Questions you Need to Think About
If you’re a business looking for some help with your PPC advertising campaigns, then you’ll most likely be aware that it can be tricky finding a PPC agency that is right for your business. There are so...
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Embracing Automated Bidding: How Not to Let it Flop
Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles. PPC managers love to have as much control over their PPC account as possible. But Google’s...
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12 tips on creating an optimised ‘pay for conversions’ Display campaign
Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Display advertising on the Google Display Network...
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Ten Custom Columns using The New Impression Share Column You Can Create Right...
In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns thanks to this update. It enables PPC...
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8 ways to Use WordPress to Improve Google Ads PPC Advertising
Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve come to the right place. In this blog, we’ll be looking at some...
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Understanding Why Your eCommerce PPC Strategy is Failing: A Beginner’s Guide
So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no sales. It can be disheartening to see traffic...
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What to do after the IOS 14.5 update
If you frequent yourself in the digital marketing space, you will have likely heard of the recent IOS 14.5 privacy update announced in April 2021. This update is Apple’s way of taking huge steps to...
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What to do with low impression share keywords
After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions. There are many ways to grow a PPC...
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